Web Design for marketing improvements online: Strategy development

A good web design is essential to making online marketing improvements and developing marketing strategy. This is because, great design features are in fact an essential part of marketing online, as well as SEO. Here at Pumpkin Web Design, we are Preston based web design and web marketing experts, available across the whole of the North West. As a result, we support businesses to avoid web design calamities. We have produced this guide to web design for marketing improvements online.

Clear Branding

Web design is a fantastic opportunity to reveal your company branding. This is something that your customers will relate to your company instantly, and will also become tied in with their experience of your company. This can be a great advantage, especially if that experience is positive. As a result, every piece of marketing and information that your company produces, should make use of the clear branding established through the company website.

Attract Attention

For your web design to really improve your marketing online, you need to be bold. Make sure that you are aware of all the subliminal psychologies related to web design. These include:

• good colour scheme designed to make people want to read your content
• a call to action button that stands out on every page
• clear branding
• optimal text size
• good page loading
• optimised images and video content

Visual

Related to this is the need for your web design to also be visually explicit. Images, videos and colours are essential for improving your user experience. Not only does more visual web design improve the look and feel of your website, it also makes it much easier for viewers to find the information they are looking for.

Boost your Conversion Ratio

A well designed website helps to improve your company image and keep your company and content looking professional. In fact, nearly half of your viewers will not convert to customers, if your web design is poor.

In summary

Web Design for marketing improvements online includes clean branding, attracting attention, and making use of visual strategies. As a result, your company will be more likely to see conversion rates rise. For all your web marketing needs, contact the Preston professionals at Pumpkin Web Design today.