Digital marketing checklist for small business success

From social media to video production, setting your business on the path to digital success can feel overwhelming. In fact, the analytics alone can be enough to make you want to stick your head in the sand. But, it doesn’t have to be such a challenge. In fact, here at Pumpkin Web Design, we are Preston’s leading web marketing and web design experts. From your search engine optimisation, to your company branding, we can help you make the most out of your online presence. As a result, we have produced this digital marketing checklist for small business success.

1.Video

The first item on your digital marketing checklist should be video. Video is the key to success online. In fact, adding video content to your website has been proven to increase conversions by more than 60%! However, it is essential that this video content is professional, reflects your company branding, and is relevant to your company. Some great examples of video content to include on your website are:

• testimonial videos- let your new customers hear about how great you are, direct from your existing customers. Just make sure this doesn’t sound too rehearsed, and that your interviewees appear trustworthy and reliable
• About us video content- the about us page on your website, is one of the most important when it comes to helping potential customers get to know the people behind the company, why it started and who you are. But the best way to answer these question is with video content.
• how to videos- Does your website have a blog? Why not turn one of those articles into a great piece of video content?

Whatever you choose to use video for, make sure it is short, snappy and grabs attention. You’ll find it much easier to reach your potential customers, and build trust.

2.Social media advertising

When it comes to social media advertising, Facebook is the biggest name, with the most to offer. Alongside Instagram (also owned by Facebook) you can launch a sophisticated ad campaign that will target users with an interest in your product or service, or who live within a certain area. For local businesses, this is a fantastic way to grow a consumer base and generate both online interest, and real world sales.

One thing to bear in mind is that all of your advertising should be branded with your company logo, and should link back to your website, not just your Facebook page. This will help you generate more sales, and boost your brand visibility online.

3. Social media advertising

While you can use Facebook to run targeted advertising campaigns, for a relatively low cost, you should also consider social media marketing. Social media marketing is simply about being active on social media on the two to three channels your company uses. Post content on a fairly regular basis, and use the associated analytical data to establish the best time of day to post, as well as the best type of content to post. While video content will always win in terms of shares, it might be a written article that generates the most comments and discussion. Always aim to post professional, relevant content that will drive traffic to your website.

4. Email

Email might be relatively “old” but direct marketing in the way of email is still effective. In fact, it is one of the most reliable tools a company can use. And it belongs on any digital marketing checklist. It’s free, and a simple email can redirect previous customers back to your website for another look. And if they were happy with your service the first time, they are more likely to shop again.

You can also use email to send out discounts and thank you videos to reward loyal customers.

For professional web marketing support, get in touch with the experts today, here at Pumpkin Web Design.