Using keywords effectively in website content

Keywords are the phrases or words that you want your article or content to rank for on the Search Engine Results Page. A good ranking position for questions or searches for information relevant to your industry, or your products or services, can direct organic traffic to your website, improving website performance. But using these effectively is critical to securing the best possible results. So how can you use your keywords to achieve the right result? And what are the important considerations for using keywords effectively in website content?

What are the important considerations for using keywords effectively in website content?

There are a number of important considerations to bear in mind when it comes to using keywords effectively in website content. These include:

• Choosing the right keyword or key phrase- initially, for your content to be successful, you will need to choose the keyword or phrase that will be most successful to your Search Engine Optimisation (SEO) goals. You will need to take into account the use of natural language and the rise in voice searches that tend to use questions rather than short phrases, as well as the competitiveness of the keyword, and the type of content that could most effectively compete.
• Limiting the use of your keyword or phrase- although this may seem counter intuitive, repeating the keyword or phrase too many items throughout your content can actually reduce the chances of success. Not only does repeating this for the sake of it reduce the quality and readability of your article, but it is also something that search engine algorithms do not like. This means that you may not secure a strong ranking position, reducing your overall opportunity for success.
• Targeting less keywords or phrases– at the same time, you will also need to limit the number of keywords or phrases you target in a single piece of content. This is especially important as for your content to be seen as relevant and authoritative by search engine algorithms, the topic and purpose of the content needs to be clear and obvious. If you use too many different keywords, you can dilute the message of the content, and make it more difficult to really get your message across. In addition, with developments to the understanding of natural language happening all the time for search engines, especially Google, well written articles with an easy to understand topic can also rank for similar, relevant search terms too. This reduces the need for multiple target keywords as well.
• Look further than the text- while a wealth of text based content like blogs and articles might be what you are aiming to build up, this content likely features more than just text. or at least it should. Whether its an info graphic, a video or an image, you can use your keyword in the alt tags, to describe these pieces of content.

For more information about professional web marketing, SEO, and keywords, get in touch with the team today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work.