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An ever-increasing stream of companies are taking their online business to social media platforms. But why? Well social media is huge. With a range of platforms and users, from world leaders to ordinary people, social media allows you market for free. As a result, social media is necessary for businesses to make their presence known. Here at Pumpkin Web Design, we are experts in web marketing. This is our guide to why you need Facebook advertising.
Why Facebook?
Out of all the social media platforms available, why focus on Facebook? Well, with over 1 billion active users a month, it is a huge resource. In addition, Facebook has added an advertising system. This is a huge advantage to any business or company, no matter the size. Consequently, Facebook is a social media platform that you just can’t afford to pass up.
Mobile Users
Facebook is accessed regularly through mobile devices such as smartphone and tablets. By advertising on Facebook, companies have the ability to reach this large mobile audience. This is a huge advantage. People accessing Facebook are often looking for a distraction. This is where your video, graphic, or post could easily attract their attention and help you gain customers.
Targeting
Facebook holds a lot of data about the users. Although this may raise a privacy issue, it is perfect for marketers. You can use Facebook advertising to focus on particular demographics and target people directly. This is perfect for boosting your reach and gaining interested customers.
Metrics
In addition, Facebook uses its own metrics system. This is called Facebook Insights and it allows marketers to monitor the results of their advertising campaigns. It is an incredibly accurate system and makes it easy to tweak weaker aspects for future campaigns.
In summary
Facebook is a great resource. Not only is it used regularly by nearly an eighth of the entire world population, it now has specific marketing tools. As a result, Facebook can really help your business to soar. For all your web marketing needs, contact us at Pumpkin Web Design today.