It’s called surfing for a reason.
Internet users (us included) are notoriously impatient. When we land on a web page, if we’re not told exactly what we want to hear, and encouraged to take the next step – chances are we’ll be hitting the “back” button.
For this reason it’s really important that we put a lot of thought into what it is that motivates our potential customers to either stay on our website or to get in touch.
Put yourself in the mindset of your customer as much as possible – and make sure that your website delivers the key message that is likely to grab their attention instantly. Choosing not to do this will result in a significantly reduced conversions.
Make sure that it is absolutely crystal clear what your visitor should do next, be it request a quotation, download a free guide of some kind or make a general enquiry.
If we could turn every website visit into the beginning of a relationship, we’d be doing OK