How can your company use seasonal content?

Content marketing is a tricky business. Not only do you have to produce great content regularly, but this content also needs to reach your audience. You can share the same article on social media as often as you want, but if it isn’t relevant, or doesn’t appeal to your users, you wont get the attention, or traffic, you are looking for. So can seasonal content help, and how can your company use seasonal content effectively? 

What exactly is seasonal content?

Seasonal content is content produced solely to piggyback on the latest trends and topics. Summer content, and Christmas content, are two of the biggest seasonal options for any company or business looking to jump on the seasonal content bandwagon. And with Christmas just around the corner, it is the perfect time to think about how your company can use seasonal content.

So, how can your company use seasonal content?

So, how can your company use Christmas themed content? Well there are a couple of options, and these include:

• Create articles and blog content relevant to your company and Christmas
• Email marketing
• Social media

Creating Christmas and seasonal themed articles

The key to producing quality Christmas themed articles is to make sure that this is linked to what your company can offer at this time of year. Whether it’s your products or services that could be a fantastic gift, or its your excellent customer service that will guarantee Christmas delivery, you need to sell your talents to an interested audience, caught up in the Christmas panic. This can make good quality content suitable for sharing on social media too.

Boosting email marketing

Content marketing isn’t just about producing high quality content. It’s also about distributing this content across different platforms to reach your audience. Email marketing can be very successful, if you create the right content to send out. This means creating personalised Christmas content, with offers and deals in time for the big day itself.

Using seasonal content on social media

Content marketing is also reliant on social media. For the Christmas period, you can create images and video content that will show off your products or service, and be incredibly shareable. 

Top tips for creating successful Christmas content

For your Christmas content to be truly successful, you should think about a range of factors, including:

• Keeping the content relevant to your company or industry. Your audience wants to hear from you and your company, so keep focused on what you can offer.
• Content isn’t just about traffic, its also about conversions. So don’t sacrifice quality, for the sake of being seasonal. If your seasonal content doesn’t naturally fit or flow, don’t bother.

For more information about professional web design, or web marketing, get in touch with the team today, here at Pumpkin Web Design. We are Preston’s leading web design and web marketing experts. And we work with companies across the North West, from Southport to Wigan, and even Manchester. to deliver web marketing solutions that really work.