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Potential customers make split decisions on a daily basis. These often relate to whether or not they will shop with a particular website or company. The biggest influencing factor on this decision, is whether or not the website appears trustworthy. In addition, a trustworthy website can also boost SEO. There are some simple steps you can take to make your website appear more trustworthy. Here at Pumpkin Web Design, we are Preston’s leading web marketing experts. As a result, we have produced this guide to how to make your website trustworthy.
About us
The about section of your website is really necessary for visitors to your website to get a good idea about your company. In fact, apart from the home page, your about page is often the most popular page on the website.
As a result, you need to make sure that your about page is regularly updated with relevant and current information. Don’t just overload this page with text either. Visitors respond better to images, videos and visuals. This is because the information is easier to digest and it also makes your page look more professional.
An about me page that is up to date and looks great will help visitors to recognise your website and company as a trustworthy source.
Contact information
If a visitor is looking to use your services, or shop with your company, they want to see your contact details. In fact, some people will search for your business address or phone number to make sure that you are the company you claim to be.
As a result, you should make sure your contact information is displayed clearly on all pages of your website. This will make it easy for visitors to get in touch with you, and for them to check your details.
Social Networks
Proof of your company and the work you complete is easily provided with links to your social media pages. Whether its a facebook link or a twitter feed, your social media presence instantly helps visitors to your website trust your company.
As a result, you should keep your social media up to date with relevant content and great posts.
Of course there are more ways to make your website trustworthy. These include:
In summary
A trustworthy website will convert more viewers to customers or clients, boosting sales. As a result, it is essential for your business success that you understand how to make your website trustworthy. For a professional touch, contact the Preston based web design and web marketing experts at Pumpkin Web Design. Alternatively, you can pop into our office, just behind the Harris Museum, in Preston City Centre.