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If your business or company has launched a great website but it’s not drawing in as many viewers or generating much in the way of sales, then maybe it’s time to think about search engine optimisation. Here at Pumpkin Web Design we know just how to make your website successful, and this is our guide to search engine optimisation.
Content
One of the most important aspects of optimising your website, to get a higher ranking from search engine giant Google, is to make sure your web content is reliable, relevant and most importantly, original. Content has become top dog for Google, and rightly so as it’s taking into consideration the user experience, and at the end of the day, the content is what your visitors will judge your company on. Make sure that your web pages make sense, are original, and give your viewers relevant information. This also includes any images or video content you also use.
Call to action
Make it clear on every web page what you want your site visitors to do next, whether it’s buying your product or service, or signing up to your mailing list. Visitors to your site need to instinctively know how to navigate your web pages including where to buy or sign up. You can use colour and buttons to help with this but it needs to fit with your overall design.
Tags
Within your website code itself make sure that your alt text is descriptive of every image or link, your headings are listed correctly in order of importance from h1 to h6, and each page is titled correctly. This makes it easier for search engines when scanning through your website to pick out the relevant information and make sure that your web page is displayed in the corresponding results list for keyword search terms.
In summary
Search engine optimisation is important to make sure that your website is seen. It’s not likely that your website will attract new customers without good SEO and this includes content, call to action and html tags. For more information or for help with your own search engine optimisation why not call Pumpkin Web Design today?