The role of organic search in company SEO

Here at Pumpkin Web Design, we are Preston’s leading web design and content marketing professionals. We provide valuable web design, SEO, and marketing solutions to a range of clients, across the North West, including Southport and Wigan, as well as Manchester. As a result, we have produced this guide to everything you should know about organic search for company SEO.

What is organic search?

Organic search refers to the act of positioning your company on the first page of Google search results, without using paid advertising. This allows potential customers or clients to find your website organically, as a natural part of their searching. However, landing in those results isn’t just something that happens. Instead this involves dedication and a coordinated approach to SEO and digital marketing. As a result, taking steps to improve your company’s organic search performance can be an important aspect of your SEO strategy overall. 

What is the role of organic search in company SEO?

For companies and businesses organic search is one of the number one factors to consider and aiming for strong organic results should be one of the first aims for any businesses Search Engine Optimization (SEO) strategy. In fact, aiming for strong results in organic search can bring a number of benefits for your SEO including:

• Increasing the scope of keywords that your company ranks for 
• Ensuring the quality of your content 
• Improving long term results 

Organic search SEO and keywords

Aiming for strong results in organic search involves producing a range of content to target keywords associated with your industry and your products or services. This means creating a wider range of content than just your standard website pages, including blog content. As a result of this, your company can then be found in the organic search results for a wider range of search terms. This can include long tail keywords instead of just shorter ones, and it can include direct questions as well. By creating this content, and ranking for more keywords, more traffic can be driven to your company which provides more opportunity for your website to convert people to paying customers or clients.

Organic search and quality content

If your company is creating content with the aim of landing top rankings on the Google Search Results, it is essential that this content is created with the quality guidelines for Google in mind. This means that when organic search is part of your overall SEO strategy you will need to improve the quality of your content and website overall. Google ranks websites based on the relevance of the content to the search term and the quality of the website pages overall. This can involve improving the page images and compression, loading speed, technical SEO and even off page SEO too. As a result, taking a serious approach to organic search can improve the quality of your website, and your content, making your overall website better and providing an improved user experience.

Organic search and long term results

When looking at the biggest difference between paid search and organic search the most obvious difference is that organic search offers long term improvement and long term results. Results ranking organically can rank for long periods of time, unlike paid results that only appear at the top of the results for a particular period of time. As a result, investing in good organic search can improve your companies rankings for the long term, and help to improve your website overall. 

For more information or advice, or for professional content marketing, SEO, and web design, get in touch with the experts here at Pumpkin Web Design.