Developing a website that looks great and delivers your information clearly and effectively is only the start of a truly successful website. Your website also needs to be well branded. But what is website branding and why is this important? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And this is our guide to everything you should know about branding and it’s role in web design.
What is website branding?
Company branding involves developing company colours, design styles and a logo, to encapsulate your company message and persona. For example, a company that wanted a quirky, fun persona may choose brighter colours, and more creative art styles than a bank or building society, where a more serious and reliable design would be essential. Applying this branding to your digital presence, like your website and social media, can be a great way to connect your online presence with your physical world business premises.
3 reasons why website branding is essential
Website branding is essential for any website, and any company, looking to make sales or bookings online, for 3 key reasons. These are:
- Building trust- trust is key to digital sales and online businesses. Your potential customers or clients are taking a chance on your products or services because of what they have read, and seen, online. And for your website users to take this risk, you need to develop a high level of trust. Effective branding across your website can help your users feel more familiar with your company, by giving your website more personality. This can hep to build strong user relations as well as adding a professional edge to your website. All of which helps to build trust, which in turn, can result in an increase of sales and sign ups.
- Raise brand awareness- clear and well defined branding on your website can help to establish the identity and character of your company with colours, imagery and use of shape. And this helps to increase brand awareness. By raising this brand awareness, you can help ensure that people will remember your company in the future, when they see your external advertisements, or they need a new product or service. And when they do remember your website, they are more likely to have positive feelings, due to the strong consumer relationship that has developed. In addition, strong website branding that is repeated in social media and marketing, can help to improve your online marketing success, driving more traffic to your website, and increasing sales and sign ups.
- Clear messaging- developing a company brand, and using this as part of your website, can help you to deliver a clear company message to your website users, and your potential customers and clients. This will not be negatively effected or diluted by other website content, as the colour scheme will be chosen to support, frame or accentuate your company colours effectively.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.