Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with a variety of industries and companies across Manchester, and the surrounding area, including Wigan and Southport, to provide top quality web design solutions. As a result, we have produced this guide to everything you should know about the design mistakes and issues that can result in website users repeatedly clicking on your website.
What are the most common design problems causing repeated clicks on your website?
If your customers are repeatedly clicking on an interactive feature of your website,whether its a button, slide show image or a form entry field, there could be an underlying design problem causing this. The types of associated design issue include:
- Misleading text
- Slow response
- No visual feedback
- Dead links
Misleading text can cause users to repeatedly click on a link or button
If your text is designed to be underlined, and this isn’t a link, you may find that potential customers or clients are repeatedly clicking on what they think is a link, which can cause increasing frustration and an increase in your website bounce rate. In addition, text links under images can also be problematic, with some of your users attempting to use the image as the link,a nd repeatedly clicking on this instead of the text. To prevent this type of issue on your website you should make sure that links and buttons are well designed to stand out and be obvious regarding the purpose of these.
Slow response times can cause repeated clicks
Links or buttons that are clicked, but with no clear change from the website can be an issue for website users. This is because when an element is interacted with, your website users, or potential customers or clients will expect an almost immediate reaction or response, to indicate that this interaction has been initiated. For websites with slow loading speeds, this can be incredibly frustrating and drive people away from your website. To avoid this you should consider improving load times for your website and providing visual feedback, which will be discussed below.
No visual feedback can result in repeated clicks
If there is no visual feedback shown to website users regarding the loading of a new page or content after the button or link has been clicked, your website users will not think that this has been registered and may repeatedly click. Simply by adding a loading animation or some other form of visual feedback, you can indicate to your website users that their interaction has been noted and that the website is processing the command. This immediately reduces user frustration and helps build consumer trust.
Dead links can cause users to repeatedly click on a link or button
If a element that was designed to interactive, becomes non-responsive, users are likely to respond with annoyance and multiple clicks on the element. It’s important to ensure that the elements and links are up to date and functional to prevent this type of issue.
For more information or advice, or for any professional web design support, get in touch with Manchester’s leading web design experts today, here at Pumpkin Web Design Manchester.