Web design is all about balancing a range of different elements, to get the best possible results. From imagery and visual content that really shows off your products or services, to the layout and design of text elements to help inform your users, web design involves blending a range of skills. And one of the biggest pieces of the web design puzzle, is the call to action button. This button is responsible for guiding users through the purchasing or signing up process. By attracting attention through colour and style, and using the right phrases to invoke immediate action, the call to action button can increase your sales. And help your business to grow. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we excel at creating quality call to action buttons. And while we have covered the design of call to action buttons in detail, we have not yet discussed what to write on a call to action button, to get the best possible results.
What to write on a call to action button
Your call to action button needs to be:
- positive
- urgent
- short
Positivity
If you want to compel your users to take action, and continue moving through your website, your language used on the call to action button needs to be positive. Friendly and welcoming is also a good idea for the tone of your language. For example, how would you react to a call to action button using language like “Do this now”, as opposed to “Let’s talk” or “Find out more”? The majority of us will feel more compelled to respond positively, to a positive and friendly tone of voice. And this can make a real difference to the sales and conversions you make.
Urgency
While being friendly and positive, you also need to instill a sense of urgency. The idea that time is running out on a deal, or stock is running out, is a good way to keep sales flowing from your product pages. After all, fear of missing out is a hugely influential marketing strategy. And this can be transferred to your call to action button too. Why not try “Call us today” or “Join in now” for positive, and urgent, call to action language?
Short
In general, call to action buttons are fairly short. So your phrase needs to be short too. A call to action that is too long, will only serve to:
- garble the message- get to the point quickly and directly, avoiding unnecessary additions
- confuse users- users expect the language to be straight to the point
- distract from the point- if users become confused by where the call to action button is taking them, they will be less likely to click on it. Which means less sales.
So when deciding what to write on a call to action button, make sure you are short, succinct, and to the point.
Testing
Why not try experimenting and testing different phrases for your call to action? This can help you establish the type of language and phrasing that your audience respond to. And it will help you achieve more sales in the long run.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.