Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide top quality web design solutions. As a result, we have produced this guide to everything you should know about the importance of colour in web design, and the top colour combinations for web design.
Why is it important to choose the right colours in web design?
It is essential to choose the right colours for your website, for a number of reasons. These include:
- Promoting your brand- does your brand have a colour scheme? Well, it should. And this should be tied to your company’s physical presence, as well as all the digital platforms you use. If you use the same colours for your web design, you can cement your brand identity in the mind of potential customers.
- User experience- your colour scheme can have a direct influence on the experience your users have when using your website. A good colour scheme will help the content be easily readable, and allow different elements to stand out. While poor colour choices will have the opposite impact.
- Website performance- if your colour scheme influences the user experience on your website, you can be sure that it also has an effect on your websites overall performance. A poor colour scheme can lead directly to a drop in sales, and sign ups. While an effective colour scheme will cause an uptick.
So if you want your website to succeed online, you need to consider your colours carefully.
What are the top colour combinations for web design?
So what are the top colour combinations for web design? Well some colours just work really together. And these include:
- Blue and white- Nope we don’t mean blue and white as in a sailor suit. But you have to admit that very pale shades of blue and white have been very effective for a range of reasons over the years. And web design is just another place where white and blue really connect. Just take a look at Facebook, Twitter and Paypal to see how effective this combination is online. You can even opt for navy shades, as well as royal blue and light blue.
- Pastels- muted, pastel colours are no longer just for Spring. The pastel colours provide a solid base of light colour on which to build your website. From lavenders to blues and even pinks, pastels can be paired with brighter colours to add some contrast.
- A touch of yellow- Don’t make your website yellow. That’s not the message we want to send. But if you’re using colours like black, grey, blue and even purple, you could consider adding in a touch of yellow as your tertiary colour. This bright colour reminds us of the sun, so it has the added bonus of helping make us happy. This can be very persuasive when it comes to web design.
For more information or advice, or for professional web design support, get in touch with the professionals today, here at Pumpkin Web Design Manchester.