When it comes to creating a stunning web design, it’s easy to forget or overlook your mobile users. But this is a mistake you should try to avoid. Especially since Google’s algorithm changes. But even web designers who do create a responsive website, suitable for mobile screen sizes and layouts too, can make some serious mistakes. And this can cost sales and growth. So it isn’t always as easy as simply making sure your website is responsive. You need to put thought and effort into the mobile site design too. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses around the are to deliver high quality, effective web design solutions. From Southport to Wigan. As a result, we have produced this guide to mobile web design features to avoid.
Mobile web design
Creating a website that also looks great, and has full usability on a mobile device, is essential for any business looking to compete. In fact, nearly 2 years ago, mobile searches made up round 60% of all search queries. And now, mobile search has surpassed desktop. Which means that actually, the majority of your customers could be using a mobile device to access and browse your website. So making sure your mobile web design is as good as your desktop design, is absolutely necessary for success.
Mobile web design features to avoid
Creating a stunning mobile website, means avoiding some common pitfalls for mobile web design. These include:
- Wasting space- in desktop design, a hero image or slider, or even a video, can be a good use of above the fold space. As any of these options can grab attention and draw the user in. However, mobile users usually have a different purpose to desktop users. Mobile users are often looking for specific actions, or direct results, immediately. So filling your above the fold space, and not using a specific call to action in this space, could be a waste. And space is already in short supply on a mobile screen.
- Endless navigation- if you have a lot of pages to link to from your home page or navigation menu, it can be a good idea to categorise these. An endless list of page choices is not what your mobile users want to see. And it can be confusing and overwhelming. Instead, you should consider splitting your pages into suitable and appropriate categories. That can help users find what they are looking for, quickly and easily.
- Needless friction- create an element on your home screen or landing page to show off your latest promotions and deals. And avoid popups. Creating friction for mobile website users is a bad idea, as these are the users that are looking for immediate answers and opportunities. And adding friction to their browsing experience will simply cause your bounce rate to increase.
- Search function- make sure your website is built with a site search. And make sure that this search bar is obvious and easy to access. Mobile users are more likely to use this feature than desktop users, so you might want to make it more prominent, specifically for your mobile users.
For more information and advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.