Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. From Blackburn to Chorley, we deliver high quality and effective web design solutions. As a result, we have produced this guide to everything you should know about the different landing page types for SMBs.
What are the different types of landing pages for SMBs?
There are several different types of landing page, and these all serve very different purposes, and each can be very beneficial for SMBs. These include:
- funnel pages
- alternative home pages
- Call to action pages
Funnel pages for SMBs
In terms of web marketing, a funnel page, or a squeeze page can be very helpful. Devoid of anything other than a form to fill in, or a call to action, it is designed in a similar way to a pop-up, with no distractions. And is purely focused on funneling users through the sign up process. For this reason, the website page is incredibly simple and straight forward. And there is usually something being offered, in exchange for your email address, or details. A trial version, a no-obligation free download, or a free consultation are all good options here.
In terms of design, your funnel landing page just needs to be simple, straightforward and designed with no distractions. Use a calm colour scheme, and make sure it is obvious for users what they will get out of the signing up experience.
Alternative home pages for SMBs
Another way to create and use landing pages is for alternative home pages. If your company wants to be more specific about location targeting, creating unique, effective landing pages for each area can be very beneficial. This can help your website to rank for a wider range of local keywords, which could result in more business.
In terms of design, an alternative home page should be designed in the same way as a regular homepage. With professional imagery, eye-catching typography and original, relevant and informative content.
Call to action pages for SMBs
A call to action page is one of the more common types of landing page we see on the web. These are pages that usually use a stunning background image, and a simple call to action set in the centre. This is very effective for web marketing, as it targets and directs the users attention directly towards the call to action button. There is also generally another option for users to go to the actual home page, instead of following the call to action. But this is positioned in a secondary position, so it does not distract from the primary purpose of the page.
To design a landing page in this style, you need to choose an extremely high quality image. And not a stock image. It needs to reflect your company and brand, or your products and services, and be personal to what you can offer. Otherwise, you will be left with just another generic image that doesn’t not get the attention you need.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.