Whatever type of website you create, the aim is to make sure it is seen by all the right people. Namely, your potential customers. But in the days of instant distraction, how can you make sure your website visitors stay tuned in, and focused, on your website? Well, it’s simple with the right web design. In fact, there are a variety of tips and tricks you can use to make sure your users will be paying attention. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across the North West, including Wigan and Southport, to provide effective web design solutions that can help businesses grow. As a result, we have produced this guide to help you grab attention with these web design tips.
Grab attention with these web design tips
So how exactly can you grab users by the eyeballs and make sure they pay attention to your website? Well, here are a number of handy tips that can help to secure your audiences attention:
- Choose an effective colour scheme
- Professional imagery
- Large text
Choose an effective colour scheme
One of the easiest ways to grab attention is with the right use of colour. Even subtle changes in colour can be enough to keep the human eye moving down the page, because it creates an area of contrast, with other surrounding features. This invokes visual interest and can keep eyes focused.
At the same time, bold colours that stand out can be used to draw attention to important features easily, with just a quick glance at your website. This is effective for headings and image borders, as well as call to action buttons. In fact, some colours are more effective than others at invoking action from users. So, you will need to choose a colour that can really motivate your website visitors to take action and interact with the website.
If you really want your web design colour choices to be successful, you should consider following the rule of three. This involves choosing three colours to base your web design on: one for the background, one for the features, and one for the key elements that you want to make sure stand out. Anymore than three colours and your web design will be too chaotic for users.
Professional Imagery
Imagery in web design is one of the most important features. Images are much easier to process than text content, and users are more likely to pay attention to the images you choose for your web design. Unfortunately, this means that they will also pick up on any images that are sub-par in terms of quality, or images that are not genuine. As a result, to really grab attention, you need to up your image game.
Professional imagery is imagery that is professional quality. And this type of imagery is more likely to lead to success for your website, as it will show off your company, services and products, in the best possible way. This means that users will get a better impression of your business, and this can go some way towards alleviating any potential trust issues, that could prevent sign ups and sales.
You should think about using professional imagery in the above the fold space of your website because imagery is much more engaging when compared to text. When people land on your website, they will be drawn in by the high quality, professional imagery, and spend more time on your website.
Large text
Every website needs text. But the most important thing about any textual content on your website is that it is readable. Text that is too small, or too overwhelming, will make your users lose interest fast, instead of grabbing their attention. Text also needs to be readable on mobile devices with smaller screen sizes too. As a result, making your text just one or two points larger could really help your users.
Text is more likely to read when it is larger, because it takes less brain power. And this means your users will find the answers to their questions easier, and in less time, leading to a more positive user experience.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.