When designing a high quality website for your company or business, there are a variety of design decisions to consider. From the colour scheme and the images, to the typography and the layout, making the right decisions for your company branding, and your audience is essential. But you also need to consider the practicalities of web design. After all, your website doesn’t just need to impress your website visitors visually, it also needs to be in full working order, with no breakages or dropped links. In fact, your users expect a whole lot more than that. Including almost immediate answers to their most pressing questions. These questions drive micro-moments. But what are micro-moments and how do they influence web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan. As a result, we have produced this guide exploring what are micro-moments in web design.
What are micro-moments?
So what exactly are micro-moments and how do they relate to web design? Well, a micro-moment is the key thought process that drives a consumer to pick up their mobile device, or switch on their laptop, to find an answer to a specific question. These questions tend to fall into one of these four categories:
- I want to know
- I want to buy
- I want to do
- and I want to go
Consumers tend to be prompted to search for these answers because of a range of personal, individual factors. A conversation, a smell or even a noise can trigger a thought process which will involve users looking for answers to questions in any of these four categories. And the internet is the perfect place for answers. As a result, as a big part of your web design, you need to plan to provide solid, effective answers.
What are micro-moments in web design?
So in terms of web design, how can micro-moments play a role? Well, when designing your website, you should bear in mind the four search categories and strive to answer these questions. Consider:
- What do your users want to know? Do they want to know about your company or business? If so, make a clear and well designed page to get to the key points about who you are. And link this prominently from all landing pages. Alternatively, if they want to know your contact details, make sure these are clear and obvious. The thin header strip at the very top of the page is the perfect place to put your contact details, or even a link to start a phone call on a mobile device. You can’t get much more immediate than that!
- What do your users want to buy? Make sure your products or services are at the centre of your web design. You need to show off what you can offer, in the best possible light, as early as possible. So every landing page should use high quality, professional imagery of your products or services to draw attention, and help users in the micro-moment.
For professional web design solutions that can get results, get in touch with the professionals today, here at Pumpkin Web Design Manchester.