When it comes to your web design, the background, images and colour scheme will probably all take centre stage, and be some of the first design decisions you make. But your typography is also crucially important for delivering the message and the actual content of your website. So what type of typography should you choose? And how will this choice influence your business? Well, there are a range of options available, from plain sans-serif fonts, to unique typography. And each can be useful and effective. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies in a range of sectors across the North West, including those in Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to the advantages of unique typography.
What is unique typography?
So, first of all, what exactly is unique typography? Well, unique typography is just that, unique. It is a font or style of text created just for your company or brand. It usually tends to be swirly and decorative, mirroring stylish handwriting. This can then be used across your online presence, and for real world applications like letters and posters.
Using unique typography
On your website, unique typography can be very effective, although there are some considerations you should bear in mind, including:
- Not overusing the font- for your website, you should only use the unique typography sparingly. It can be very effective for the heading or main title of each page to use this font, drawing attention and showing it is important. But it can also be a bit visually overwhelming when used throughout the design. So use unique fonts sparingly to create a stand out feature.
- Only use one per website- don’t go overboard with your unique font and decide to create two or three. This will only be confusing, and visually overwhelming for users. It will also detract from the style of the original design.
- Above the fold- unique typography is stunning and visually attractive, which means that it attracts a lot of attention. You should use this to your advantage, and position your unique typography above the fold.
Advantages of unique typography
So why should you choose unique typography, instead of sticking to standard fonts? Well, there are a range of reasons, including:
- Supporting your brand personality- Every brand has a personality, character or persona. From fun and quirky, to serious and solemn, there are a variety of brand personalities that could fit your company. Choosing the right one is important for your business, and a unique typography will not just support this persona, but also demonstrate it to your customers too.
- Attracting attention to your main title- How many times do you skip past headings and text content as you scroll through a website? And how can you make your audience stop and read it? Well, with unique typography you can be sure of capturing their attention and interest so they will take in your main heading or title, which should interest them enough to continue reading.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.