Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to everything you should know about minimalist web design and how this relates to mobile web design.
The rise of mobile web design
Mobile web design is now the number on priorty for most businesses and companies, across all industry sectors. The vast majority of your website users will be people using a smartphone or mobile device to access your content, and creating your website around this will help improve the user experience dramatically.
Mobile web design is also a crucial consideration for Search Engine Optimisation (SEO) as search engine giants like Google now look to the quality of the mobile website when determining ranking positions.
What is minimalism in web design?
Minimalist web design is all about removing the visual clutter and distractions from your web page. This means that just one element will be highlighted at a time, which gives users more time, and more chance, to really take in the message you are trying to send. As a result, this type of web design can be very effective for mobile devices. With a smaller screen size, focusing on more than one thing at a time on mobile device can be a challenge. That’s why, when your scrolling through Facebook or Instagram, you’ll only see one post at a time.
Minimalist web design also visually attractive too. With less to focus on, on each screen, the web design needs to be fully professional as it will have a lot of attention. This leads to stunning and very visual results.
What are the important considerations when creating a minimalist web design for mobile devices?
When creating a minimalist web design for mobile devices, there are a number of important considerations to take into account. These include:
- A hidden navigation bar- a hamburger menu or a slide out navigation bar will be very effective for a minimalist mobile website. This is because the navigation bar would take up too much of the space, if it was displayed on the landing page or home screen itself, becoming a visual distraction. The links would also be almost too small to be clicked on. A hidden menu than, revealed by tapping a button, can take up the whole space. This not only helps focus user choice, but it is also more visually appealing.
- Lots of negative space- for minimalist design to work effectively, there needs to be a lot of space around the elements to focus attention on one aspect at a time. Increasing the space around text, also helps make it easier to read, while adding an almost dramatic touch.
- Visual imagery- images are much easier to digest than text, and they also look more attractive too. Minimalist design places a lot of attention on the visuals, including the images, although these are again limited to one at a time.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.