Watercolour website elements have long been popular but using these effectively to get the best visual result for your company can be a challenge. There are a number of factors that you will need to consider, and these will also be dependant on the style and character of your company brand or persona. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design team, providing stunning web solutions to businesses and companies across the region. Including Wigan and Southport. As a result, we have produced this guide to everything you should know about watercolour designs and your website.
Watercolours as a web design feature
So, what are watercolours in web design, and how have they been used? Well, watercolours in the past have been used as a background technique for creating a watercolour effect. This adds an artful touch to any website. However, it is not this background design that is reviving. Instead, watercolours are being used for smaller features like icons, to larger images used above the fold. The watercolour effect uses pale pastel colours, or brighter bolder colours to create different effects, on top of bolder shapes and outlines. And this can be quite striking. It also softens the tone of the website, and makes it appear more personal.
What are the important considerations for watercolour designs on your website?
There are many ways to use watercolours successfully in web design, and for the best results there are a number of factors to consider. These include:
- Minimalism- if your website is opting for a minimalist approach, why not apply the watercolour strokes, minimally. Using just one thin layer can allow the brightness of the background to shine through, creating a light, bright feel. This is emphasized by an increased amount of white-space around the watercolour feature, and bold distinctive outlines underneath.
- Artistic- watercolour design is often paired with illustrated features using either a very light outline, or a very bold outline. This can be combined in a way that will show off your company’s creativity, and it can make your website look very artistic. Especially when this is positioned above the fold. Create a full image for the above the fold content, using this combination, and your website will also have a one-of-a-kind feel, helping you to stand out from any and all competitors.
- Add texture- watercolour elements can add texture to your website. This is because one of the key features of watercolour design, is that it is not applied in even layers or brushstrokes. So while it might be heavier in some parts, it is lighter in others. And this really helps add texture to your website, making your key features and elements stand out.
- Combine with fonts- watercolour elements can be combined with text elements to create a feature that is stunning and attractive, while also delivering a key message. Why not choose a unique font, to match the colours and personality reflected in your watercolour design?
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.