The above the fold content on any website is the content that will attract attention immediately and as a result, getting this right is crucial. Sliding images can be an effective options here, as these can be interactive and will allow you to showcase more than one message, product or service in this important space. However, sliding images above the fold need to be well planned and thought out to achieve the best results. Here at Pumpkin Web Design Manchester, we work across a variety of industries with clients and companies around the Manchester region, including Blackburn and Chorley. We provide professional, effective web design solutions that can help to grow your business. As a result, we have produced this guide to the key considerations for using sliding images above the fold.
What are the important considerations when using sliding images above the fold?
Sliding images above the fold can be very effective. But there are certain considerations that you will need to keep in mind. These include:
- how to transition between the images
- the type of images to choose
How to transition between the images
So, how should you transition between the images? There are a couple of options available, including:
- interactive transitions- these are user controlled transitions. Usually, there will be a bar, or an arrow for users to click on to cycle through the images and the text. This is useful as it means that users can find the information or image they want, and the right call to action button, in as little time as possible.
- automatic transitions- these are transitions that occur after a small amount of time. This usually gives the users enough time to see the image, and the text, before moving on automatically to the next one. The movement can be helpful for attracting attention and encouraging users to engage with the content.
- a blend of both- blending both these options your images can change when not interacted with, after a certain amount of time, but also be controlled by an interactive button on swipe system. This is probably the best option for most companies.
The type of images to choose
One of the biggest considerations for using sliding images above the fold, is choosing the right images. Your web design, and your ultimate results could be negatively effected by a poor choice of imagery. So you need to make sure that your images are:
- High quality and professional- this will indicate to customers that your company is also professional, and that your products or services will be high quality. The positive impression that users take away from your website is crucial for improving sales, and imagery can play an important role in this.
- Relevant to your page- so for each slider you choose, you will probably have a different call to action button, taking users to different parts of your website. As a result, the image that you choose to relate to each page, needs to be relevant. Otherwise users can end up confused or on a page that they weren’t looking for. This will contribute to a negative user experience.
For more information or advice, get in touch with the professionals today, here at Pumpkin Web Design Manchester.