If your company works across a range of towns and cities, it makes sense to use dedicated landing pages for each location. But these landing pages need to be specifically designed with each different audience, and demographic in mind. So in practice, what does this mean? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to designing dedicated landing pages for different locations.
Landing pages for different locations
First of all, why should you create different landing pages based on the location? Well, there are a number of reasons, including:
- Local SEO- being specific with your landing pages means that your website will be able to rank highly for the relevant search term and a range of locations. For example, for the search term”Plumbers Manchester” or “Plumbers Liverpool”, your website could show up in both sets of search engine results. As long as the landing pages are fully optimised. In addition, with the location part of the Google search results factored in, without adding the specific location in the search, people from around the country will get different results depending on where they are. And if your website is well optimised, it could well rank highly for a range of locations relevant to where you operate.
- User Experience- the other side of the coin is that landing pages specific for different places provide a more positive user experience. Users like to form a connection with a company or brand, and location specifics can help them to achieve this. And by improving the user experience, you can expect to see a rise in purchases and sign ups too. It’s a win all round!
Designing dedicated landing pages for different locations
When creating different landing pages, for different locations, there are a number of things to take into consideration. These include:
- A design theme- while your different landing pages need to be different to one another, they should all follow the same design theme. This will help to establish a link between one and the other, so that users will know and recognise your company. This is why company branding is so important.
- Images and visuals- use images and visual content that represents each different place. Whether its a skyline illustration or images of local, popular places, relevant imagery is essential. Make your images specific to each location and users will feel more of a connection with your company or business. And this in turn will lead to an increase in sales.
- Language- not necessarily a design feature, but still an important part of any website, language is important for different location pages. You should try and use some colloquialisms if possible, and write in a way that would suggest you were from the area. This again helps to create that all important bond.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.