Call to action buttons are a key part of any website. These are the buttons that will take users directly to the next stage of the purchasing or signing up process. But for any call to action button to be truly effective, you will need to make sure they are well designed. So, what are the key design decisions that directly relate to call to action buttons? And how can you make sure your buttons will attract attention and help you get results? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced these 5 tips for effective call to action buttons.
5 tips for effective call to action buttons
The purpose of a call to action button is to stand out, persuade users to take action, and be practical and useful. But to make sure this is the case, you should consider these five steps:
- Choose the right shape for your call to action button
- Choose the perfect colour
- Choose effective persuasive text
- Make sure your call to action button is the right size
- Choose the most effective position on the page
Choose the right shape for your call to action button
Call to action buttons can in theory be any shape you prefer. From square and rectangular shaped buttons, which are often the most common, to round or ovular, there are a range of tested designs to choose from. You should experiment with the best shape for your web design. For grid designs, a circular or ovular shape can help to attract attention by creating contrast.
Choose the perfect colour
The colour of your call to action button is important for attracting the gaze of your audience. Choose something that stands out from the rest of the page, creating contrast.
Choose effective persuasive text
The text that you use on your call to action buttons will be a deciding factor when users decide to click through, or not. Use positive and motivating lanuage, and try to avoid negative phrases. Use language that also supports your brand identity.
Make sure your call to action button is the right size
A call to action button that is too small will not attract the same amount of attention, and a call to action button that is too large will take over the page.
Choose the most effective position on the page
Putting the call to action button above the fold is a good way to make sure that it attracts attention. Whether you use it on the left, right or centre, or even above or below images and text is a decision you will need to make based on the rest of your web design.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.