Building trust with your website users is essential if they are to buy your products or book your services. Reviews and testimonial content can provide much needed social proof regarding the quality of your products/services, or your level of customer service. But what are the effective options for adding product reviews to your website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. And we provide, high quality, effective, web design solutions that can help local businesses thrive. As a result, we have produced this guide to including product reviews as part of web design.
Effective options for adding product reviews to your website
When you first start designing your website, the chances are, you wont have any reviews to share. However, this doesn’t mean that you can’t plan your layout and design using elements that can be changed and swapped, to be replaced with product reviews. So, what should you consider when thinking about product reviews and web design? Well, there are a range of considerations, including:
- Which pages should include product reviews?
- Where should product reviews be positioned?
- How can attention be drawn to the review?
Which pages should include product reviews?
One of the first decisions to make is where to actually include product reviews. Are they necessary on each page? Or just the product page? Well, the product page is a good place to start, as your website users will then connect the review, with the right product. However, if you have products advertised in the sidebar or as banners and popups on other pages, like your landing page, you should include part of the review on this advertisement too.
One thing to bear in mind though is not to overdo it. You want your website to look professional and stylish. So your product reviews and advertisements need to fit in with this. Otherwise your potential customers will simply leave your website.
Where should product reviews be positioned?
Product reviews should be close to the images of the product, and the product description. These are some of the key elements of any product page, along with the call to action button too. And these should be arranged in a way that will grab users attention as the page loads, and that will also convince users to scroll down the page too.
How can attention be drawn to the review?
To make sure your audience notice your product review, and don’t simply carry on scrolling, you will need to design these effectively. Using larger text, or interesting but legible typography can help make the review stand out. Be careful of using customer photographs, as these are not likely to be the same standard as your own, and it could reduce the overall appeal of your website.
For more information about web design and navigation, get in touch with the experts today, here at Pumpkin Web Design Manchester. Manchester’s leading web design experts.