When creating a website for your company or business, it is important to consider the requirements of your users. From practical decisions that will reduce the loading time, to style choices that will help your website stand out, there are a lot of considerations to take into account. And this should include developing a brand identity. But what is this? And how can your web design be used to show off your company personality? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about promoting brand visibility through web design.
What are the effective options for promoting brand visibility through web design?
Different brands have different personas or identities that they want to be associated with. For some brands, they need to be serious and reliable, like a bank, while others can be more relaxed and quirky. Deciding which type of persona would best suit your company is the first step, and then designing your website with these principles in mind, will help to promote your brand identity and the visibility of your branding. There are many features of your website that can be used to give your website a sense of identity. And these include:
- The typography you choose
- The design layout
Typography can promote brand visibility
Typography on your website can be used simply to make it easy for users to read your text. Or it can be used to make a statement, and be visual and bold. Either way, the bulk of your text content should be in a simple, easy to read format, with different typography used for the headings only. This will make the headings stand out, and it will be easier for your potential customers to find what they are looking for.
Typography used in this way can help to complement your brand identity. Choose a font style that matches your company personality, be it serious or fun, interesting or straight-forward.
The design layout can promote brand visibility
The way you position the key features of your website, along with elements like the navigation bar, can be a great way to show off your company personality. Many websites stick to a simple web design, with a static, horizontal, navigation bar. And this works well for users. But for companies with a different brand identity, and for companies looking to stand out, you can use the layout to show off your company personality. Why not consider:
- gamifying your navigation bar- instead of a simple menu, why not change things up? Use buttons or icons to lead to different pages, as long as the icons are easily recognized. This works well for fun and quirky companies, like designers and games companies.
- creating a one page website- instead of using a 5 page website layout, combine all the pages into one long one, that uses bookmarks to jump to the right section. This can help your website be more interesting, without losing the serious approach.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.