Any website for any company, large or small, has to establish a connection with the potential customers, as soon as possible. This connection is vital for driving sales and sign ups, because as soon as your customers feel they can relate to your company, they are much more likely to trust you, and purchase from you. Making your customers smile is a great way to build this connection, but how can you achieve this through web design? Well, there are actually a number of techniques you could use. And this is something we can help with, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to the different web design strategies to make your users smile.
Making your users smile
If a website user lands on your website, and it makes them smile then you can expect a number of advantages. These include:
- Increase sales and sign ups- happy users are much more likely to sign up, than ones that are not impressed or inspired by your website.
- Smiling releases endorphins- the act of smiling makes the brain release endorphins. This means that your website could have a positive impact on the user for the rest of the day, not just for their browsing experience. And this means that your users are more likely to put their trust in your company, because of the associated feel good factor. In fact, they might even return, and become repeat customers.
- Shareability- Producing feel good video or social media content, and connecting this to your website, might even encourage more of your website users to follow you on social media platforms, helping your community grow. This content is also extremely shareable, so you might reach new potential customers too.
Web design strategies to make your users smile
So, we know why we want the users to smile, but how can we achieve this with web design? Well, there are a number of strategies that can work effectively. These include:
- Personalisation- a welcome banner or pop up, personalised to a repeating customer is guaranteed to make them smile. Especially if you use their name. However, this only really works for customers that have already visited your website, and not new customers.
- Relatability- another way to make your customers smile is through relatability. Some companies can use design features to show off what they have in common with their audience. This could include local images and landmarks for a local website, or images of the hobby you sell products for. For example, the Go Outdoors website uses hero images of camping trips, something that their target audience can immediately connect with. And this connection then leads to positive emotions and even smiles, as they remember great memories of their own camping trips.
- Animation- finally, another option is to use animated features that suit your company. A fun and quirky company for example, can use a more informal animation that might make users laugh, as well as smile. This works perfectly for Anki, and their robot Cozmo, which opens with a cute but effective animated feature. However, for more serious companies, this might not be the best option.
For more information or advice about professional web design that can help you get results, get in touch with the experts today, here at Pumpkin Web Design Manchester.