Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about website logo design.
What are the most important features for an effective website logo?
Designing an effective logo for your company is a great way to unite all areas connected to your business, from emails and product packaging, to physical stores, and of course your website. So, how can you create a logo that will effectively represent your brand online and in the real world? Well, there are a number of things to consider, including:
- the colours you use
- the emblem/icon/symbol
- the typography
Colour and logo design
Colours can play an important role in any design, but this is even more pivotal for your company logo. Different colours are associated with different meanings and psychologies that can sum up your brand and help you create a company persona. This could include:
- Deep blues- this type of colour represents trust and reliability, so your potential customers would automatically associate your company with these values if you chose a deep blue logo
- Red- this type of colour is associated with energy and passion, great for grabbing attention and for lively brands
- Green- this type of colour represents growth and development, as well as the environment
Choose a colour for your logo that represents your company values and aims.
The emblem/icon/symbol
Many logos choose a symbol or an emblem to represent the company visually. Consider Starbucks, Adidas, or Apple as some of the most successful companies to use a symbol that is instantly recognizable. It’s important to design this with your company personalty in mind. For serious, solemn companies and businesses it can be important to use a design with bold, strong lines, and definitive shapes, while companies that are quirky and playful could benefit from lines and shapes that are more wavy and flowing, and less defined.
The typography used as part of your website logo
Your logo might also use some text, alongside the emblem. And it’s important to choose the right kind of typography that matches with your company logo, and personality. Unique script font can be effective for some companies, but others should opt for bold, firm fonts without flourishes.
For other companies, typography itself will be the only design feature, with the brand choosing to use the company name or to create a monogram logo. These are both very effective options, especially if the design of a symbol or emblem simply isn’t working. With typography only designs you can keep the design simple and ensure that your company branding stands out.
For more information or advice, get in touch with Manchester’s leading web design professionals today, here at Pumpkin Web Design Manchester.