Web design needs to be different for every company or business. That’s because different companies will have different aims, different company personas, and different branding strategies. Plus, if every website looked the same, the internet would quickly become a boring place! But while each website is inherently different, they should each follow the same basic principles, or rules. These are known as the 6 rules for effective web design. But what are these rules? And does your website follow them? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. From Blackburn to Chorley we work across Manchester and the North West. And we work with clients in all sectors of business and industry to find the perfect web design solutions. As a result, we have produced this guide to the 6 different but essential rules for web design.
6 rules for effective web design
So, what are the key rules that should be followed when developing a website for any company? Well, there are several, including:
1.Start with the purpose
The purpose of the website needs to be at the forefront of the web design. Whether you need to increase sales, encourage more people to join your mailing list, or increase bookings, this purpose should be the first thing that is thought about in terms of web design. Designing around your purpose, or your call to action, can lead to the best possible results.
2.Use images for interest
Images capture the interest and imagination of users. And this is what will really help to keep them on your website, and engaged. So make sure you choose images with this in mind, and dont waste any image space with something that isnt up to standard.
3.Content is key
While the design of the website is crucial, the content is what provides meaning. So make sure space for the main points or messages is included from an early stage in the design process. This can help your users better understand your website, and your company.
4.Colour creates the tone
The colour scheme you use will set the tone for your website. Whether you want to instill calm and reliability, or urgency and action, you can do this with the right colour palette. However, you need to use colours that are also associated with your company branding, and match your company persona.
5.Empty space is never empty
Using white space in web design means leaving negative spaces around image content and text content. This can be a great way to draw the users eye to key features, and also helps to minimise clutter on the page too. This in turn can improve the user experience.
6.Keep it simple
Simple and straight forward navigation is the only feasible option for your company website. While creative portfolios and design websites can afford to use more creative navigation strategies, for a company website, the needs of the user have to come first. And a simple navigation system with well categorised options will always come out on top.
For more information, or for professional web design advice and support, get in touch with the experts today, here at Pumpkin Web Design Manchester.