Web design layout is a fundamental tool for web design success. The layout will determine your method of grabbing attention, and keeping it. While also defining the balance between visual content, and informative text content. One of the most popular web design layout options is the grid layout. And while you might think that this means simply using equal size boxes to display your content, grid design can actually cover a lot more than just this. From asymmetrical design, to hierarchical grid layouts, there is a lot to experiment with. But what are the advantages of hierarchical grid layouts for web design? And why should you choose this option? Well, here at Pumpkin Web Design Manchester, we are Manchester’s number one web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about the hierarchical grid layout.
What is a hierarchical grid layout?
So, first of all, what exactly is a hierarchical grid layout? Well, this is a layout that involves a grid design, but also uses hierarchy to prioritize the content. As a result, you could expect:
- One large box at the top, followed by some slightly smaller boxes, all arranged onto the screen. In some cases the large part of the content may be the full above the fold content, with the rest of the grid layout begin shown when a user scrolls down.
- Decrease in the size of the grid boxes as you move down the page. This allows the most important content to get the most attention, and still allows the less important content to be organised into the grid layout.
What are the advantages of hierarchical grid layouts for web design?
So, why should you use this web design layout? And what kind of benefits can you expect? Well, a hierarchical grid layout can be very effective for a number of reasons, including:
- Flexibility- this web design layout offers a lot of flexibility for companies to display their key pieces of content. Whether you break the above the fold content into three horizontal grids, with smaller grids following underneath, or you choose just one large segment, you can decide how to arrange your grid, and which content should be positioned where. This also allows you to test and experiment, to find the perfect fit for your website.
- Attention grabbing- a hierarchical grid layout is more unusual, so naturally the layout itself can be enough to encourage your website users to stop scrolling and pay attention. But on top of this, the larger pieces of content at the top of the page are more likely to stand out, simply because they take up more design room. As a result, you could find that this web design leads to more sales or sign ups.
For more information or for professional web design and web marketing solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.