When designing any new website for your business or company, it’s important to consider the value and role of each individual page. While the landing page might be the number one priority in a lot of cases, this doesn’t mean that the other website pages should be neglected or forgotten. The “about us” page for example, can play a significant role in persuading your users to take a chance on your company, and part with their money. Whether they are ordering a product, or booking a service, they need to know that your company can be trusted, and is reliable. And your web design will play a big role in the success of this page. So, what are the key features for any “about us” page? And how can this page be designed for success? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. And we work with companies and clients around Manchester, and the surrounding region, including Wigan and Southport, to provide stunning and effective web design solutions. As a result, we have produced this guide to everything you should know about designing an effective “about us” page.
Key features for any “about us” page
So, what are the design features that can make all the difference to this page, and your website as a whole? Well, there are several, including:
- High quality imagery
- Interactive features
- Effective typography
High quality imagery for your “about us” page
The number one feature that your “about us” page needs is imagery. And this needs to be high quality, professional imagery to give the best possible impression to your potential customers.
On your “about us” page, your users expect to see images of a range of different things, including:
- Your team- first and foremost they want to know who is behind the company. A coupld of images of your team could go a long way to securing their trust and increasing sales or sign ups.
- Your products or services- images with your team working on a new product, developing a new feature, or carrying out a service can be a good way to show your professionalism in action, and show what goes on behind the scenes.
Interactive features
The “about us” page tends to be a dull page, full of information about how your company formed. But there are some ways you can improve this, and this could be key to securing your success online. You could consider:
- An interactive timeline- take your users through your company story one click at a time. This could be a slideshow style image gallery, or an annotated timeline noting all the notable achievements you have made.
- Simple image interactions- when a user clicks on an image of one of your team members, why not have a little paragraph about them appear? Simple interactive elements can be a good way to add more interest to your “about us” page, without going over the top.
For more information or professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.