Designing a website that looks great and builds trust with your potential customers or clients, all while being fully functional and easy to use, is no small feat. But, once this is designed, it will need updated and changing over time to help keep up to date with the latest web design developments and trends. This might feel like a daunting prospect, but there are some effective options to choose from, that might not be as challenging as you think. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the North West to deliver stunning web design solutions that can help to transform businesses. As a result, we have produced this guide to some of the easiest changes that can refresh and update your website.
So what are the easiest changes to update your website?
So, how can you transform your website, with just a few small changes? Well, you could consider:
- Altering your colour scheme
- Changing your above the fold content
- Changing your typography
Altering your colour scheme
Simply altering the three colours used in your colour scheme is a simple and quick way to change the presentation of your website, and really impress your audience. One of the easiest ways to do this is by switching the primary and tertiary colour, or the primary and secondary colour. If you do decide to opt for a new colour scheme altogether, make sure that the colours you choose are still relevant to your company branding, and compliment your design scheme and each other.
Changing your above the fold content
If your website is not keeping hold of users for long, or not converting users to paying customers, you could alter your above the fold content. This is what users will see as soon as they load your website, and so changing this content will change their impression of your company, and ultimately, your success online. Why not use silent, manually controlled video content, animation or illustration to add something new and different, or even just change the image you currently use. You could also consider promoting your key products in this space, to help improve conversions.
Changing your typography
The typography of your website needs to reflect the style of your brand and your company identity. But this doesn’t mean you cant change it from time to time, as different fonts can still create a similar visual effect, with the same meaning. So to freshen up your website, why not simply change the font or typography for titles and headings? While this is a quick and easy solution, you will need to consider responsive design and the readability of the text on all devices.
For more information or advice about professional web design solutions for your company, get in touch with the experts today, here at Pumpkin Web Design Manchester.