One of the first things to consider when it comes to creating a website or online presence for your company, is your company branding. This is what will define your company online, in print, and in your physical premises or products. So for something as important and crucial as this, it’s important to research, plan and develop the best possible branding and marketing strategy. But unfortunately, a lot of SMBs skip this stage completely, and end up making some serious branding mistakes. So what are the most common website branding mistakes for SMBs? And how can your business avoid them? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you need to know to avoid website branding mistakes.
What are the most common website branding mistakes for SMBs to avoid?
Some of the most frequent branding mistakes we see repeated include:
- a lack of branding strategy
- vague or ill-defined company branding
- an ineffective logo
A lack of branding strategy across your website
Developing your company brand is more than creating a logo. In fact, this is just the tip of the iceberg. From deciding on and implementing a company colour scheme, to branded typography, language choices and imagery, every part of your online presence will go towards your company branding. And if this is not replicated across all of your online channels and platforms, then this indicates a lack of a clear branding strategy. This means that any website users or potential customers will not get a clear idea of your company, and may not even recognize your brand in the future.
Vague or ill-defined company branding on your website
Vague or ill defined branding occurs when you don’t put the effort into making your branding the centre of your online presence. For example, using generic language and copy can mean that you miss out on the opportunity to bring your company branding to the front of your design, and instead your website is lacking character or depth. It is also seen with the type of generic logos that dont stand out, or sum up the company. In fact, this generic kind of branding is often repeated. But you could achieve much better results online with clear, concise branding and well defined goals and outcomes.
An ineffective website logo
Finally, although the logo isn’t the be all and end all of your company branding, it is an important consideration. You should make sure your company logo reflects the type of company you want to be. Too often SMBs use generic or uninteresting logos, or logos that are too over complicated to really deliver on a clear and effective message. In some instances, the logo design contrasts with the rest of the company branding, for negative results.
For more information or professional web design and company branding solutions, get in touch with the professionals today, here at Pumpkin Web Design Manchester.