A hamburger menu is a popular and effective way to minimize the navigation options on your website. Whether this is for mobile design, where the screen size is already restricted, or for your desktop site, there are a number of design considerations to include. But what are the most important features of hamburger menu design? And how can this help your website be more effective and successful? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work across the North West, including Blackburn and Chorley, to provide top quality, effective web design solutions. As a result, we have produced this guide to everything you should know about the features of effective and high quality hamburger menu design.
What are the top 4 most important features of hamburger menu design?
There are a number of important features for designing an effective hamburger menu. These include:
- The icon design- The hamburger icon is a standard design of three lines, one on top of the other. However, this can be positioned in a coloured box to attract more attention, and you will also need to consider the size of this icon too. It’s important that when your website users are scanning your home or landing page, the icon is clearly visible, instantly, because otherwise your website users could miss out on finding and using your other website pages, and this will result in a lack of sales or sign ups. As a result, its important that your icon design suits your company branding and colour scheme, but also stands out.
- The icon positioning- As the icon itself needs to be easy to see, the positioning of this is really important. The upper right corner of the screen is a good place for this, as when your users scan across your content, this will draw their eye and direct their attention.
- The menu categories- When your potential customers click on your hamburger icon, they expect to be taken to a menu screen. This should divide all of your pages into sensible and related categories for ease of searching, and to improve the user experience. On a mobile screen, these categories should be divided vertically down the screen, but on a desktop device this could be vertical or horizontal due to the additional space. It is really important for this page to be designed with your company branding in mind, to build user trust.
- The button design- Inside the menu screen, each compartment or section should be a button, or contain a button, to take users to the right page. This button design is essential to direct users to where they need to go, and buttons or links that do not work, can create a negative user experience, and lead to an increased bounce rate. These buttons will also need to be tested on different mobile screen sizes to ensure the best positioning and usability.
For more information or advice, or for high quality, professional web design solutions, get in touch with the leading experts today, here at Pumpkin Web Design Manchester.