A large amount of small to medium companies and businesses across the UK are service providers, or work within the service industry. Whether you offer plumbing or electrical work, health and beauty treatments, or even vehicle repair and maintenance, whatever services you offer, your website needs to show these off effectively, to increase your bookings and calls. Many websites do this through specific services pages, detailing each individual service, treatment, or package on offer. But to do this effectively, there are several mistakes that you will need to avoid. So what are the most common web design mistakes for services pages? And how can you ensure that your services pages will get results? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about avoiding design mistakes for services pages.
What are the most common web design mistakes for services pages?
There are several service page design mistakes that are made frequently by a range of companies. These include:
- Poor layout choices- service pages need to deliver a fairly large amount of information to your potential customers or clients. This needs to outline and explain what your services can offer, and what your customers or clients can expect. However, many websites simply use text to deliver this message, without putting much planning into the layout or structure at all. This can be incredibly boring and off putting for your website users, who probably wont read more than the first few lines. So instead, you should be sure to break this up with stunning imagery, and some kind of layout formula that keeps the eye moving from one important piece of information to the next.
- Lack of images- using stock images or low quality images on your services page is a bad idea. As soon as you have professional and high quality imagery of finished results, or a project your currently working on, these should be included. Real, genuine imagery can capture more attention and interest from your audience, while helping to build trust and show off your company skills. This is also essential for breaking up the text based content, and keeping the interest of your potential customers or clients.
- No call to action- from the service page, your potential customers or clients may well be persuaded to take the plunge and contact your company to make a booking. And this is the best possible result, that every service page should be designed to achieve. However, without a clear call to action button or link, it can be difficult for your website users to know what the next step is, and where to go next. So you should always make sure that your call to action, booking form or sing up box is linked clearly from all service pages.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.