The use of space in web design is an important design consideration. Increasing the amount of free space on a website suits a minimalist website, but you can use the space itself as an effective design tool. One such option is to use unbalanced space. But what does this mean? And what are the important considerations for creating unbalanced space in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to everything you should know about web design with an unbalanced use of space.
What is unbalanced space in web design?
Unbalanced space in web design involves using using more content in one area of space, and leaving larger areas of white space or free space. This can be similar to asymmetrical design and split screen design, as using a large amount of content in certain areas can create a visual divide. However, you also have the option of making use of the entire space, and this means that each side does not have to be equal. In fact, the aim is to avoid a visual counterweight, to create the sense of unbalanced design.
What are the important considerations for using unbalanced space in web design?
To make sure your website makes effective use of this web design trend, there are some important things to consider. These include:
- Directing user attention- one of the main advantages of this type of web design is that it can grab user attention. Why not consider positioning the heavier content on one side of the page, directing the eye across the page towards an important text based piece of content? Or using a large image with text overlay in just one segment?
- Unequal buttons or icons- although standard website practice is to ensure that all icons and buttons are equal and consistent, with an unbalanced website, you can opt for one larger icon, separated by free space, from icons of a regular size. This can help create visual interest, and pique the users interest.
- Consider the colour scheme- while your colour scheme needs to be relevant for company branding, some colours can be more effective for this type of unequal unbalanced web design. You can choose contrasting colours to emphasize the difference in features, but this can detract from the subtle effect of the unbalanced use of space.
- Unbalanced imagery- if you want to follow this design trend, but blend this with a header or hero image, you can consider choosing an image that in itself is unequal in terms of free space. This could include a landscape with more open sky than buildings, or a piece of illustrated content designed in just the right way.
For more information about effective web design, get in touch with the experts today, here at Pumpkin Web Design Manchester. We are Manchester’s leading web design experts.