Typography in web design can have a powerful effect. This is designed to grab attention, and deliver a clear message to your potential customers or clients. But this typography can also be used to replace the imagery on your website, especially above the fold. But what are the different methods for using typography as a visual feature in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We provide, high quality, effective, web design solutions for local companies and businesses across Manchester, and the surrounding area, including Wigan and Southport. As a result, we have produced this guide to everything you should know about using typography to create a visual feature.
So, can typography be a visual feature in web design?
Well the short answer is yes! In fact, there are a number of different ways that typography itself can be used as the main visual feature in web design, completely replacing photography and images, especially above the fold. These include:
- Using unique typography
- Using geometric typography
- Using oversized typography
- Using outline typography
Using unique typography as a visual feature in web design
Unique typography is a font type that has been developed for your company specifically. Whether this is in the form of calligraphy font, or in a sans-serif style, you can create your own font that will really grab attention. This also helps to define and accentuate company branding as well. Using this type of font, in a large size, as part of the above the fold content on your website can easily replace any imagery or photography in this space, as it grabs attention without the need for imagery.
Using geometric typography as a visual feature in web design
Geometric typography refers to either typography created with the letters made out of different shapes and polygons, or typography filled with geometric patterns or shapes. Either way, the use of shape within or for the lettering itself creates a bold visual design that is interesting and appealing to your website users and potential customers or clients. This is also a really current design trend, with geometry in web design becoming increasingly popular. As a result, this would help your website stay relevant too.
Using over-sized typography as a visual feature in web design
Over-sized headline typography involves using sans-serif bold, extra large font to really get the attention of your website users. This could be used overlaying an image, but it often works better with just a plain coloured background so that attention is not directed away from the words, for a more powerful and evocative result.
Using outline typography as a visual feature in web design
Outline typography is any typography that is designed with wide or tall lettering, that is simply an outline. This can be used alongside filled typography too, alternating between the two designs. But on its own, outline typography can be just as effective. Without other imagery in the above the fold content space, the font itself, and the words, will have greater visual significance.
For more information or advice about above the fold typography for your website, or any other professional web design and marketing information get in touch with the experts today, here at Pumpkin Web Design Manchester.