Using city images can be very effective for above the fold image content or hero imagery. These can capture the interest and imagination of your potential customers or clients, while also giving an indication of your businesses local community. And for those that recognize the landmarks or imagery, you can build a strong connection. But what should you consider when using city images and city-scapes in web design? And how can your website stand out from the crowd? Well, here at Pumpkin Web Design Manchester, we build websites specifically tailored to the requirements of companies and businesses across Manchester and the North West, including Blackburn and Chorley. We provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about using city images in web design effectively.
What are the important design considerations for city images above the fold?
If you think city images could add energy to your website, you should consider:
- Using unique or interesting angles
- Designing an illustrated or animated version
- The lighting and setting
Using unique or interesting angles for city images in web design
A lot of websites use stunning city-scapes for above the fold content. And if your business is based in the city, this can actually be a great way to show that you are local, and share the community with your potential customers. However, with so many websites using this particular type of city image, it can be effective to go against the grain, and choose imagery that captures a different side or angle to the city. Floor level images looking up, city reflection, and even architectural images an be effective choices to create something more memorable, and personal, for your company or brand. This can help your company stand out from the crowd.
Illustrated or animated city imagery
Another option that could help establish your brand as authentic, genuine and different, is to use illustrated or animated city imagery. This allows you to create something completely unique. And it also can be designed in a way that complements your company branding too. Why not try experimenting with:
- Realism- this is a type of illustration that looks very realistic.
- Geometry- shape and geometry are important web design trends currently. City scenes have a wide range of shapes to offer, and you can accentuate these with unique illustration.
Choosing the right lighting and setting for city images for your website
Another thing to consider is the lighting. Do you want your imagery to be a bright, daytime setting, or a stunning night time display? This can make a big difference to the look and feel of your website, and ultimately your company branding. You should consider your colour scheme as part of this, as a light, bright colour scheme would probably be more suited to light imagery, while a night scene would be very effective as part of dark mode design.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.