Creating a website that will help your potential customers and clients choose your services is important for a range of companies in all kinds of industry areas. And developing effective services pages is crucial for this. But what are the features of an effective services page? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts, and we provide high quality, effective, web design solutions for a range of local companies and businesses across Manchester, and the surrounding area. This includes Blackburn and Stockport. As a result, we have produced this guide to help you create an effective services page.
What are the key features of an effective services page?
From plumbing and heating services, to health and beauty procedures, any potential customer or client who is looking for more information about the services you can offer, will visit your website. So you need to ensure that this is up to a high standard. In fact, there are a number of key features that can help ensure your services pages will contribute successfully to your overall sales and sign ups. These include:
- High quality professional imagery
- Clear layout
- Adding testimonial content
Professional imagery and services pages
Services pages generally detail the type of work you carry out. To make this really attract the interest of your website users, and to put your company at the top of their list you should use professional imagery. This could include:
- Action shots
- Work in progress
- Before and after images
Each of these will help give your users a better indication of what to expect should they choose to use your services. And showing the imagery in this way can help to build trust, and help encourage your website users to make a leap and give you a call.
You should also consider adding video content to your services pages for a range of benefits. Video is more engaging and interesting for your audience. You could use video content to explain step by step processes where necessary, and this can also show services being carried out in real time. Again this can help build trust and consumer confidence.
Layout design and services pages
The layout of your services pages needs to be clear and easy to follow. You should consider:
- Using headings to define parts of your content so that your website users can easily jump to the section they need
- Breaking up detailed content with imagery
- Including clear to call to action buttons so that website users can get in touch easily and quickly
Services pages and testimonial content
When your potential customers or clients visit the website pages defining and outlining the services you offer, they are looking for more information. And often, they may be caught in two minds in regards to choosing your company or another. Testimonial content can be instrumental for promoting trust, and helping your potential customers or clients take a lap of faith with your business. You could include written reviews and ratings, as well as video content form previous satisfied customers. You should also consider linking to a third party review site, to show that the reviews on your website are genuine.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.