Web design that really creates a positive impression, and helps to establish your company as professional and trustworthy, can be very beneficial for your sales, bookings and sign ups. The website layout for this is an important consideration. But what are the advantages of effective layouts in web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s number one web design experts. We work across Manchester and the North West, including Blackburn and Chorley to provide the perfect web design solutions for clients in all areas of business and industry. As a result, we have produced this guide to everything you should know about effective website layouts and the benefits of getting the layout right.
What are the benefits of effective layouts in web design?
Choosing the right layout for your website can bring a number of advantages. These can include:
- Helping improve the user experience- the right layout helps your website users, and potential customers or clients, find what they need quickly and easily. This is a really important part of the user experience, as most users want to spend as little time as possible on any website, and will probably be multi-tasking at the same time. As a result, using a logical, clear and concise way to structuring your website pages can be exactly what they want to see. And this in turn can increase the opportunity for sales, bookings and sign ups.
- Reducing the website barriers- barriers on your website are things that stop your website users from finding the information they want and getting the end result they are aiming for. A website with an effective layout, and a high quality design, is much less likely to present barriers or frustration for your potential customers or clients, helping to present a professional, high quality image of your company as a whole.
- Improving intuition- a good layout that is well designed for your website and your company can help to guide your users through intuition through your website. This type of intuitive design is likely to help your users feel rewarded for any interaction and be more likely to follow through with a purchase or sign up.
- Professional image- a website with a clear and practical layout is much more likely to be viewed as professional, when compared to any other type of layout. This will also help present your company as a professional company to be trusted, building a more positive relationship with your potential customers or clients. This can be integral to helping your company grow.
- Meeting user expectations- when people access your website, there are certain things that they expect. A good, practical layout is one of the top things they are looking for. And meeting this expectation can help to create a positive first impression of your company, which in turn is more likely to increase sales, bookings and sign ups.
For more information or advice about web design, website layouts, and page formats get in touch with the experts today, here at Pumpkin Web Design Manchester.