Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. We work with companies and businesses across Manchester, and the surrounding area, including Wigan and Southport, to provide web design solutions that can help businesses grow. As a result, we have produced this guide to our design tips for event based company websites.
What are the important considerations for designing effective event websites?
If you run an event based company or business, succeeding online can be a great way to increase brand awareness and generate more income. But how can you design your website effectively to be sure of success? Well, there are a number of things you should consider, including:
- Visual content
- Client testimonials
- Above the fold video content
- Clear descriptions
Visual content for event websites
Events are all about the moment. And it can be difficult to really capture this for your website. However, including plenty of visual content can be a good way to show your skills, and the events and projects you have worked on. You should consider using plenty of imagery to really show your potential clients what you can achieve, rather than trying only to explain through text. This will help capture the interest and attention of your website users, to get the best possible results.
Client testimonials for event websites
For new clients to trust your business, and pay for your services, they have to really believe that you can offer them the best value, and the best results. So whether you plan and organise weddings, conferences, or children’s parties, you should include client testimonials on your website. These can be video clips or interviews with your previous clients, or they can be text based reviews, or even a link to those hosted on a third party website like TrustPilot.
Above the fold video content for event websites
Video content positioned above the fold can be a great design option for event based company websites. This is because the video content can show in much greater detail the level of quality and commitment involved in your events, and it can help show your potential clients what they can expect from your event services. This also helps to build trust, increasing potential bookings and sign ups.
Clear descriptions for event websites
Finally, you should be sure to make your descriptions clear and designed to be easy to read at a glance, for your website users that are simply skimming through. This should include using clear content boxes for service descriptions and breaking this content into smaller sections using lists and headings to clearly separate information. Illustrations, icons and imagery should also be used to help improve the overall design.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.