While neutral colours might be more closely associated with interior design trends, this is a new emerging trend in web design. But what are the considerations for using neutral colours in web design? And how can this be effective for your business website? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about web design and neutral colour tones.
Important considerations for using neutral colours in web design
When using neutral colours in your web design, there are a number of things to consider. These include:
- Company branding- anything you use on your website, whether it’s an image, video or colour, should be in line with your company branding. If your logo uses bright and bold colours, a neutral background can allow this to stand out more effectively, but you should be sure to use company colours for other aspects, like typography or secondary colours.
- Creating contrast- neutral tones like beiges and creams can create a soft backdrop for your content that is calming for your website users. However, to grab their attention, and make sure that they read your content, you will need to create visual contrast. This could be in the form of a contrasting colour, or by using texture for a more subtle result. Either way, this will help your website stand out, and avoid falling into the trap of “boring” visual design.
- Other design elements- if you plan to use neutral tones for the background, or even the full colour palette, you have to consider the role of other design elements. If neutral colours can create a clean, soft background, you will need to consider how the other design features can fit in with this, including imagery and typography content. These should either be designed to grab attention and stand out from the neutral tones, or to fit in with the colours and design scheme.
What are the advantages of using neutral colours in web design?
There are a number of advantages and benefits to using neutral colours throughout your website. These advantages include:
- Creating a calming effect- neutral colours can have a calming effect, as these are often associated with nature and the natural world. They are also soothing visually, because they are soft, plain colours. This can be a great option for businesses with a natural connection or theme, or for those that want to build reassurance with potential customers or clients.
- Versatile and flexible- neutral colours can be used for all the colours across the website, or just for the background. This flexibility allows you to create the right visual effect for your website, depending on company branding, and your aims and goals.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.