December is one of the busiest months for eCommerce businesses, and those that provide giftable services too. As a result, great web design that captures attention and interest, and shows your company off in a great light is essential. Not only do you need potential customers to load your website, you need to make the want to shop with you, and not a competitor. So, with that in mind, what are the most important web design features for December? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about the web design features that are important for December.
What are the most important web design features for December?
There are a number of web design features that can make a huge difference to your online sales, and website success, this December. These include:
- Promotional popups- whether you want to show off the latest product or service, or you have a discount or deal to offer, a promotional popup is something that you should consider. Popups interrupt the browsing experience, which can be irritating for your website users. But you can mitigate this by interrupting with something that they will want to see, i.e, a discount code. The important thing is to make sure that the pop up is clearly branded as part of your company website, offers clear and precise information, and is easy to close. All of these things combined will keep your potential customers and website users happy, while still capturing their attention and driving potential sales.
- Seasonal imagery- adding a seasonal touch to your website this December can be a great way to show potential customers that your website is up to date and your company is very active online. This can help build trust, and in turn your website users might be more likely to purchase or book. At the same time, the seasonal imagery reminds your users about the gifting season, and can help focus their attention on gift buying. This doesn’t necessarily meant hat you need to replace the images, or make big changes to your website, as instead, you can consider simple seasonal animations, like festive snow, or small illustrated features, that overlay your title typography.
- Effective checkout process- finally, your website needs to be designed to effectively guide your potential customers through the checkout process. And this process needs to be simple and easy to follow, with key indicators of checkout progress, so that your website users receive regular visual feedback, and feel more confident. This can make a big difference to your sales this year.
For more information or for professional web design support, get in touch with the experts today, here at Pumpkin Web Design Manchester.