Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. And this is our guide to everything you should know about the most important design considerations for startup websites.
What are the essential web design considerations for startups?
For any company or business just starting out, there are a number of things to consider when it comes to your website. These considerations include:
- The company branding
- The user experience
- The finishing touches
Adding company branding to your web design
The company branding is an important aspect of web design for any company, large or small, brand new, or well established. This is because your website acts as a digital representation of your company. It’s not just a visual advertisement, its an interactive experience for your potential customers and clients, that will be tied to their perception of your company on the whole. As a result, your company branding needs to be unmissable, and considered at each part of the design process. This should include:
- The colour scheme- if you already have a working logo, you should use this as the foundation of your website colour scheme. Colours can quickly and easily tie visual design to a particular brand, and you want yours to be instantly recognizable. If you are starting completely from scratch, choose colours that will best reflect the personality and persona of your company.
- The imagery- choose imagery that reflects the company branding, and gives the right visual result for your messaging. This could include professional imagery, illustration or animation.
- The language- the language and tone used throughout your website will also come to be synonymous with your company branding. So make sure you choose a language style that will connect with your target audience, while also reflecting the company persona.
User experience for startup websites
This is an area that often catches a number of startup companies out. The user experience is all about the quality of the website from the perspective of people using it. Your audience will want to find the right information quickly, without being disturbed by popups, and to do this they will need to be able to navigate your website with ease. As part of this, you should consider:
- What it is that potential customers or clients want when they land on your website. For some, they want more information and the details for the service or product you offer. While for others, they might want to click through to booking or signing up, or to purchase your products, straight away.
- The functionality of the website. This includes the navigation system, the buttons and the links, as well as loading times, and the display of content.
For more information or advice, or for high quality, professional web design solutions, get in touch with the experts today, here at Pumpkin Web Design Manchester.