Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design experts. And we work with companies and businesses across the region, to deliver high quality, effective, web design solutions. As a result, we have produced this guide to everything you should know about using signature style marks in web design.
What are the considerations for using signature style marks in web design?
Signature style marks in web design can bring a number of benefits but how can you be sure to use these correctly? Well, you should consider:
- Realism- while you shouldn’t use your real signature digitized anywhere on your website, the signature style you do choose should be realistic. This prevents any confusion about the intention or inclusion of the mark, while also adding a genuine and effective signature that can help build trust and develop positive consumer relationships.
- Placement and positioning- where you position your signature style mark can have an impact on the overall effectiveness of this. Using a signature mark above the fold can have an instant impact, and if this part of the hero content, then it will be difficult to miss. But this can also be positioned in the header, or just below, on the left or right hand sides for a more subtle visual effect. Below the fold, the signature can be a good idea for the footer, but if you only position this in the footer, and nowhere else, there is a possibility that many of your potential customers of clients simply wont see it.
- Size- the size of the signature mark is also something to consider. This needs to fit naturally an effectively within the space, and not be too big or small for the rest of the content, or the screen size. For mobile web design, you may need to experiment with the sizing to achieve the best results.
What are the advantages of using signature style marks in web design?
There are a number of advantages and benefits to using these signature style marks in web design. These advantages include:
- Building trust- if a product or service is so food, you’re willing to put your signature to it, that’s a great indication to your potential customers and clients that your company is worth supporting. It also helps remove any doubt from the purchasing or signing up process, building trust so that you can develop a strong consumer relationship. In the long term, this can mean repeat and return customers, as well as an increased brand presence.
- Personality- adding a signature style mark to your website can help to add personality to the design, and show your customers the type of company persona and brand personality that your company has. Right from the start this can add interest and intrigue not just tot he website, but for your company on the whole.
For more information or advice, get in touch with the experts today, here at Pumpkin Web Design Manchester.