Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about simplifying web design, and the benefits this process can bring.
What are the advantages of simplifying web design?
There are a number of advantages and benefits to simplifying your website, and making it is easier for your website users, and potential customers and clients to purchase a product, sign up or book your services. These advantages include:
- Presenting a professional image
- Building consumer trust
Simplifying web design can help to present a professional image
In web design, there are a number of user expectations that your audience will bring when they land on your website. As part of these expectations, functionality and ease of use are two of the most common and repeated expectations. A website that has been simplified is more likely to meet these requirements, because the structure of the page, the layout, the navigation, and the overall design will be easier to use, easier to navigate, and therefore more functional. This helps to present your company as a professional company that doesn’t rely on design gimmicks or overwhelming design techniques to deliver a message and sell your products or services.
Simplifying web design can help build consumer trust
Consumers are looking for companies that they can trust, especially if they are to part with money online. As a result, it is vital that your website can help to build this trust if you are to increase sales and sign ups, and allow your company to grow. A simple and straightforward website with clear design is much more likely to help build trust than a website that is cluttered, outdated or over-reliant on design gimmicks. As a result, by simplifying your web design, you can help to build trust with your consumers, which can encourage not only sales and sign-ups, but also repeated and return customers.
How can web design be simplified?
There are a number of ways in which web design can be simplified. These include:
- Removing any unnecessary features- removing anything that isn’t absolutely necessary on screen at any one time can be a great way to reduce visual distractions and help focus the attention of your website users and potential customers and clients on the most important content on screen. This can be incredibly beneficial above the fold, as it helps to drive attention to call to action buttons, as well as the most important pieces of text.
- Categorizing navigation bars – by categorising the different options under your navigation bar, you can help ensure that website users are able to find what they need through a simplified system, rather than a complicated long list.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.