Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. We work with a variety of companies across Manchester, and the North West, including those in Blackburn and Chorley, to provide high quality web design solutions. As a result, we have produced this guide to everything you should know about UX design for the checkout process.
What is UX design?
UX design is a type of design principle that puts the user at the centre of all design decisions. In particular, the focus is on the user experience and ensuring that the website is designed in line with user expectations and requirements. By creating a website with a high quality UX design, you can ensure online success.
What are the important features of UX design in relation to the checkout process?
When creating the checkout process, there are a number of important UX design features that should be included and considered. These features include:
- Simple checkout fields- The checkout process should only use a handful of entry fields per page, limiting the amount of visible information that may overwhelm the user. These fields should also only be limited to the information that is actually needed, and not additional fields requesting more details than is necessary. By simplifying this process, the user experience is much more likely to be positive, rather than frustrating.
- Using trust symbols- ensuring that your website users know that entering their financial information on your website is entirely safe can help to secure sales and boost trust. You can do this by adding the financial trust symbols to your checkout process, allowing website users to feel safer and more secure.
- Using loading animations- loading animations between different checkout screens can help to show website users that the information they entered is being processed and used, and this can help to prevent confusion and frustration.
What are the advantages of effective UX design for the checkout process?
Creating a checkout process with an effective UX design can bring a number of advantages and benefits, including:
- Reducing the amount of cart abandonment- website carts are often abandoned before the potential customer actually checks out. This is often because of an issue with the checkout process, and as such, improving the checkout process can reduce the rate of cart abandonment. Creating a checkout process that is more simple, straight forward and designed with the user experience in mind is one of the best ways to achieve this.
- Improving consumer trust- the checkout process gives potential customers the opportunity to rethink their purchase. By making sure that the checkout process is designed to meet the user expectations, and is fully professional, intuitive and well designed, you can help build consumer trust when it matters the most.
For more information or for professional web design support, get in touch with the team today, here at Pumpkin Web Design Manchester.