For most businesses and companies, the aim of designing a website is to build consumer trust, boost brand awareness, and persuade people to buy your products and use your services. And this is a very different aim, from that of an educational or informational website. As a result, the website you create will also be entirely different. Web design for persuasion involves a wide range of tricks and techniques, to make sure you have more opportunity for successful sales. And here at Pumpkin Web Design Manchester, we produce persuasive websites for companies and clients across the North West. As Manchester’s leading web design experts, we have produced this guide to web design for persuasion.
Web design for persuasion
If you want to persuade users to buy your products, or sign up to your services, your web design needs to make it as easy and simple as possible for them to do so. But it also needs to make users WANT to do so. And this takes a range of techniques, including:
- Good visual design
- Clarity of purpose
- Simplicity
Good visual design
Now this should go without saying for any website, with any purpose. Good visual design is crucial to the success of your website, because users expect it. This means they expect:
- a layout that is familiar and makes sense
- a visual hierarchy that shows the most important part of the page and guides the eye through the website
- a navigation system that is functional and looks good
- images that are professional, focused and attention grabbing
- typography that catches attention and is easy to read
These should all be a big part of what you are aiming to achieve visually with a persuasive website.
Clarity of purpose
Not only does your website have to look stunning. It needs to be useful too. This means that your website needs to have a clarity of purpose. Users want to know what exactly you are selling, who you are, and why they need your product or service. So make all these points visible, clear, and easy to understand. Don’t try and catch users unawares by selling them something they have been led to believe was free. Or use any other underhanded tactics we see day in day out across the web. Be upfront. And offer clarity. It is so important when it comes to web design for persuasion.
Simplicity
The easiest way to use web design to part with their cash is to make it so easy and simple for them to do so. Take contact-less payments in the real world. It has made life so much easier for people to spend small amounts of money on their card, without holding up the queue. Or fingerprint recognition on your smartphone. Now you can purchase items with just your fingerprint. So this simplicity needs to continue through web design too. Make sure there is only one action per page, so that users cannot be distracted or confused by what you need them to do.
For more information about web design for persuasion, get in touch with the experts today, here at Pumpkin Web Design Manchester.