“Happy” web design is an unusual design style that can be very effective for all manner of websites. But what is this? And what are the key features of “happy” web design? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing experts. We work with companies and businesses across the North West, from Southport to Wigan, to provide effective, and successful web design solutions. As a result, we have produced this guide to everything you should know about the important features of “happy” web design.
What are the key features of “happy” web design?
“Happy” web design is a style of design that aims to raise positivity and make potential customers and clients happy. As such, there are some key features to include when creating a “happy” website. These features include:
- Lighter colours- light, bright and bold colours can be most effective for this style of web design. The brighter colours are known to boost mood and are associated with positivity which is perfect for “happy” web design.
- Quirky typography- unusual, fun and unique typography can help achieve the aim of “happy” web design. This would help establish your company branding too, by using a typography style that is unusual and only associated with your company branding, and not others. This also helps soften the tone of your website and helps to make the content feel lighter.
- Illustrated features- illustration can be a key feature for “happy” web design as this can be lighthearted and fun. The illustrated features are also much more likely to be unique to your website and your company, which again can help establish a strong company brand identity.
- Animation- Another useful feature for “happy” web design is animation. From the typography to the imagery or even the call to action button, animated features add fun to your website. However, these need to be applied correctly, with responsive design in mind, and in line with the rest of the design features.
What are the benefits to creating a website with “happy” design features?
There are a number of advantages and benefits to creating a website in this style. These advantages include:
- Boosting positivity- a “happy” website can be a great boost to positivity for your potential customers and clients. In light of recent events, its not an understatement to say that negativity is likely to be surrounding your audience. By designing a website that is happier and more positive is a very effective way to boost positivity while grabbing immediate attention. This can also help increase sales and sign ups by boosting mood.
- Grabbing attention- creating a website that aims to be bright, bold and positive is quite unusual, as most brands opt for something more serious. This means that your website will stand out from others, and be sure to grab attention as soon as the website loads.
- Boosting branding- because this style of design is more unusual, you can be sure that this will be beneficial for boosting company branding and making your brand more memorable.
For more information about professional web design, get in touch with the experts today, here at Pumpkin Web Design Manchester.