Writing a web design brief

web design manchester

Any company and business should know what they want from their website. Whether the aim is to build local awareness, or push digital sales, the purpose of your website should be clear. But there are so many aspects to consider beyond this starting point. And all of these are essential when thinking about a web design brief. But what is a web design brief? And what should be included? Well, here at Pumpkin Web Design Manchester, we are Manchester’s leading web design and web marketing professionals. And we pride ourselves on the quality of our web design solutions, and helping businesses grow. As a result, we have produced this guide to writing a web design brief.

What is a web design brief?

A web design brief is something we ask all our clients to fill in. As does any web design company. The difference is, we break down our questions into a simple table template, to save you writing up pages and pages of information. While we do need the details to provide the best service, we also like to make life easy for our clients. So why do we need you to fill in the brief? Well, put simply, the brief tells us a lot of information so that we can create the best possible website based on what you want.

Writing a web design brief

When it comes to writing a web design brief, you need to include details about:

  • What your company does and how long its been running for- This helps us get a sense of how well established your company and branding is, and gives us a basis to plan your landing page content, if you decide you would like us to write the content for you.
  • URL details for your old website (if applicable)- so we can take a look and think about improvements that can be made
  • Your aims for the new website- whether you want to sell your products, or to just reach new people, the aims for your website will determine all style and design choices, as well as the copy. So if anything, this is probably one of the most important things to include when writing a web design brief.
  • Your target audience- you might not be able to specifically identify your target audience, but a general idea will help us get a feel for the type of design and style we should go for when creating your website. Different demographics respond well to different website styles, and it is important to target the right group.
  • Competing websites and companies- being aware of your competitors is a smart move. And if we can take a look at what they are producing, we can help to make your website more successful than others that are already out there,
  • Design features you want to include- if you have a certain style of website in mind, or you want something specific, let us know in the design brief. This will prevent problems further into the project, and will prevent any wasted time.

For more information, or to work with Manchester’s leading web design professionals, get in touch today, here at Pumpkin Web Design Manchester.