Succeeding online is about more than just a great website. But this can act as a cornerstone for companies presence online, with branding and design features being used across platforms to help establish a strong brand identity. Here at Pumpkin Web Design Manchester, we are Manchester’s leading web design professionals. From Wigan to Southport, we work with companies across Manchester and the surrounding region to deliver high quality web design solutions that really get results. As a result, we have produced this guide to everything you need to know about cross platform branding considerations.
What is cross platform branding?
Online or in the physical world, your documentation and company profiles need to be well branded to help build consumer trust and to visually content your company across the platforms. These can include:
- The company website
- The company social media accounts
- Company emails and newsletters
- Company letters and documentation, including digital PDFs and physical documents
What are the most important cross platform branding considerations?
To make sure that your company branding is clear and obvious across all platforms, while still being appropriate for the type of content expected, there are a number of things you should bear in mind. These include:
- The company logo
- The company colour scheme
- Typography and visual design
The company logo and cross platform branding
One of the most useful pieces of company branding is the company logo. This should be clear and well designed to be visually easy to distinguish on all screen sizes and all platforms. For website design, the logo should be positioned at the top of the page, in the alignment and sizing that best suits your design. For other platforms, the logo should again be near the top so this is instantly visible allowing your content to be connected to your company website or physical premises, quickly and easily.
The company colour scheme and cross platform branding
A company colour scheme is usually considered for the website, and for the physical premises or signs. No more than three colours should be used together, with a main colour, a secondary colour and an accent colour combining effectively. When taking a cross platform approach it can be important to maintain this colour scheme where appropriate. For social media profiles for example, as well as email marketing, this can be achieved effectively. However, for PDFs and documents, you may need to avoid this as it can look unprofessional. Instead you will need to rely on other branding indicators.
Typography and visual design for cross platform branding
Finally, another aspect of company branding that can often be overlooked is the typography and other aspects of the visual design. The typography you choose for headings and titles in your web design can help to affirm company branding and even be used as a visual design feature to draw attention and interest. When creating company content on other platforms, this can sometimes be transferred across the different platforms, including social media and email marketing.
For more information or professional web design and company branding solutions, get in touch with the professionals today, here at Pumpkin Web Design Manchester.